Kia Motors Corporation is celebrating its founding anniversary with a series of volunteer activities across the globe. Kia’s ‘Green Light Volunteer Week’ which runs until May 30, will see thousands of its employees around the world volunteering in their local communities.
In South Korea, Kia employees are taking part in a ‘Green Light Card’ campaign. Volunteers from Kia’s manufacturing and R&D facilities, as well as the company’s global headquarters in Seoul, have been handing out ‘Green Light Cards’ to children to promote road safety awareness and prevent traffic accidents. Affixed to children’s school bags, the Green Light Card acts as a high-visibility safety sign, reflecting the light from car headlamps to make students more visible to drivers when crossing roads.
“Giving back is in the heart of our business, it forms part of our core values. To celebrate our ongoing global CSR projects, alongside our international operations, we’ve created the Volunteer Week – to continue our great momentum of giving back to communities all over the world. This Volunteer Week will have activity in our home country of South Korea and is being expanded across the globe to form a mass festival of corporate social responsibility activities,” said Kyehwan Roh, CSR management team leader.
More than 1,000 Kia employees have created 80,000 Green Light Cards for school students at over 600 elementary schools across South Korea, and are helping to pin the cards onto children’s bags. Kia plans to extend the Green Light Card program to all elementary schools in South Korea, distributing the Green Light Cards to approximately 600,000 first graders by 2020.
Kia’s manufacturing plants in Europe, China, Mexico and the U.S. are also participating in the company’s 2018 ‘Green Light Volunteer Week’. 700 employees of Kia Motors Manufacturing Georgia (KMMG) – the company’s North American production base – have volunteered to take part in a ‘CAN FOOD’ campaign, donating canned food to a charity which feeds lower-income residents in the nearby community.
Employees from Kia Motors Slovakia (KMS), Kia Motors Mexico (KMM) and Dongfeng Yueda Kia Automoblie Co. (DYK) in China also carried out their own volunteer activities in their neighboring communities.